• The Garry South Group is pleased to announce the launch of its newly established Home Office Services program which offers international business investors and their families a diverse range of services in business setup, management, corporate communications and individual family living & education arrangements. Please contact Christine Lee for more details.

  • Don’t forget to follow us on Facebook where we regularly post GSG updates!


Welcome to the website of The Garry South Group. On this site, you can learn more about us, our background and experience, and the range of services we provide to both political and private-sector clients. This site is chock full of information – maybe more than you want to know. But please don’t hesitate to contact us if you have inquiries or comments.

  • Christine's polish, professionalism, attention to detail and vast knowledge of the Asia market proved invaluable. Plus, she is a delight to work with!

    — David Troxel
    Co-Founder & Author, Best Friends™ Approach to Alzheimer's Care

  • Christine led our PR and marketing activities in Asia. She’s organizationally very savvy and always seemed to know the right people on the outside. She’s a doer.

    — Michael Bekins
    President – Asia Pacific
    Korn/Ferry International

  • Garry South is one of the smartest people in California politics. He knows every aspect of campaigning, from local campaigns to running statewide initiatives and governor’s races. Perhaps most impressive, he is one of the very few Democratic consultants who understands business issues as well as political issues.

    — California State Controller Steve Westly (2003-2007)

  • As a first-generation immigrant myself, I bonded with Christine instantly when I first met her in 1993. I could easily identify with Christine's drive and desire to pursue her dreams and success in the U.S. Over the years, we've had several opportunities to work together and we've kept in close contact throughout her career moves and her personal growth. Christine has an outstanding reputation as a creative communications professional and a real 'doer'.

    — Dominic Ng
    Chairman & Chief Executive Officer
    East West Bank

  • Garry South is the best California representation of the so-called ‘permanent campaign’ perfected by former President Clinton… the profane holy roller of California Democratic politics.

    — San Francisco Chronicle
    February 3, 2002

  • Christine was an outstanding student of mine when I taught communication law and policy at UCLA and remained a close friend during the decade in which I served as Dean of the Annenberg School for Communication at USC. She excelled not only as my student, but has had a remarkable career in public relations and in government. She is an expert on and an active member of California's large Asian Pacific Islander community.

    — Geoffrey Cowan
    USC University Professor
    President, Annenberg Foundation Trust at Sunneylands

  • Garry South is a campaign guru like no other. He is widely considered to be one of the top political strategists in this state.

    — California Lt. Gov. Gavin Newsom (2011-Present)
    Mayor of San Francisco (2003-2011)

  • I've known Christine both personally and professionally since the early '90s, and have had the pleasure of working with her on several statewide political campaigns. Christine is a dynamic advocate for the APIA community and an excellent PR and communications specialist. Her creative and thoughtful approach to managing high-pressure and sensitive issues is a great asset to any client.

    — California State Treasurer John Chiang (2015-Present)

  • Garry South is perhaps the most influential political advisor in California.

    — The New York Times
    February 12, 2000

  • It is entirely possible I would not have been elected governor without the strategic brilliance of Garry South. There is literally no better person than Garry when it comes to understanding the relationship between communications, messaging and human behavior.

    — California Gov. Gray Davis (1999-2003)
    California Lt. Governor (1995-1999)

  • As President of the Korean American Democratic Committee in 2001, I met Christine and worked closely with her when she was Senior Advisor to Governor Gray Davis on Asian Pacific American issues. She impressed me with her dedication to empowering our communities throughout California. I'm proud to call Christine a friend and I know that any organization will be fortunate to utilize her diverse talents and expertise.

    Mayor Sukhee Kang, City of Irvine, California (2008-2012)

  • During my 2002 re-election campaign, Christine was tremendously integral to our Asian Pacific American outreach efforts, including California’s first-ever statewide gubernatorial TV ads in Mandarin, Cantonese, Korean, Japanese and Vietnamese. I won more than 60 percent of the APA vote, which I attribute in large measure to the good work Christine did on my behalf.

    — California Governor Gray Davis (1999-2003)

  • Garry South really knows the political environment in which businesses operate. He brings to the table a keen awareness of public opinion and political realities, and is an incredibly quick study in understanding complex company issues and goals.

    — Melba Muscarolas
    Senior Vice President, Legislative Affairs/California
    SBC/AT&T (1999-2004)

  • Consultants aren’t usually worth a story, but this one is. Garry South has shown a knack for foiling [former George W. Bush strategist Karl] Rove’s plans. Whoever hires South will get the state of the art.

    — Newsweek
    March 18, 2002

  • Christine Lee is one of the most creative and impressive communications professionals, combining a deep sensitivity to client and target audience issues with strong creative and execution skills. She has a particular expertise in managing international communications challenges given her wide range of experience in both local and international media.

    — Robin V Sears
    Advanced Technology Practice Leader – Asia Pacific
    Korn/Ferry International

  • Garry South is a master at helping private-sector clients achieve results by educating them on how to craft business strategies that reflect the intersects between public opinion, the political system and policymakers. He also brings a refreshing energy and candor to this business that makes working with him a joy.

    — Gwyn Bicker
    Managing Director of Public Affairs/California
    Burson-Marsteller (1990-2000)

  • As Speaker of the California Assembly in the late 1990s, I came to respect Garry South’s political savvy and expertise in campaign strategy and communications. Garry is widely viewed by thoughtful people on both sides of the aisle as a premiere campaign strategist.

    — Los Angeles Mayor Antonio R. Villaraigosa (2005-2013)

  • Christine Lee has been a tremendous help in raising our awareness about the importance of marketing/PR and formalizing our activities. She is hard to replace.

    — Sakie Fukushima
    Managing Director- Japan
    Korn/Ferry International

  • Messaging, positioning, strategy and public opinion are all key for businesses to maintain their place in the market. Garry South is truly a genius in these areas and an amazing asset in both the political and business arenas.

    — Hope J. Boonshaft
    Executive Vice President/External Affairs
    Sony Pictures Entertainment (1996-2005)

  • In less than 10 years, Garry South rocketed from obscurity to stardom among the elite of political strategists in California and, thus, in the nation… [In the 2002 gubernatorial race he] even outmaneuvered the White House, forcing the administration into a last-minute scramble.

    — Los Angeles Times
    March 6, 2002

  • Garry South is one of those rare consultants with sharp political acumen and a fundamental understanding that at the core of successful politics is healthy relationships, as he has demonstrated over and over with the number of relationships he has with leaders in the business, government, labor, philanthropic and nonprofit communities. Garry is a man of his word: he says what he means and means what he says.

    — California State Board of Equalization Member Betty Yee (2004-Present)

  • Garry South has proven himself to be an institution when it comes to political campaigns in California. He brings not just conventional wisdom to a campaign, but also a refreshing out-of-the-box intellect and sophistication to political strategy. Any candidate is lucky to have him.

    — U.S. Rep. Janice Hahn (2011-Present)

  • Garry South understands voters. Colleagues and rivals say South’s distinctive feature as a strategist is his ability to frame a broad campaign message – and zero in mercilessly on the vulnerabilities of rivals.

    — The Wall Street Journal
    June 19, 2001

  • Christine Lee showed excellent skill and judgment in developing and implementing public relations programs for Sprint in the Asian American market. She organized, usually under tight deadlines, community-oriented, multi-ethnic events with highly successful results. She handled the high-pressure responsibilities with ease and professionalism.

    — Catherine Goodson
    Director – Consumer Services

  • Garry South has that rare combination of a tremendous intellect, keen political instinct, and decades of high-profile consulting experience. He provides immediate gravitas to any issue or candidate, and any client would be well served to have him as their consultant.

    — California State Sen. Ted Lieu (2011-Present)


What others have said over recent years. ...highlights


What Garry South has said in his guest commentaries and op-eds in major publications. ...more